Corporate videos are a powerful tool for businesses to connect with their audience, showcase their brand, and communicate key messages. By studying successful corporate video examples, you can glean valuable insights and techniques to apply to your own video marketing strategy. Here are 10 inspiring corporate video examples and the lessons they offer.

1. Brand Storytelling Video: Airbnb’s “Belong Anywhere”

Overview: Airbnb’s “Belong Anywhere” video is a compelling brand storytelling piece that highlights the company’s mission to create a world where anyone can belong anywhere.

Why It Works: The video uses emotional storytelling to connect with viewers on a personal level, making the brand relatable and trustworthy.

Key Takeaways: Focus on crafting a narrative that resonates with your audience’s emotions and aligns with your brand values.

2. Product Launch Video: Apple’s “iPhone Launch Event”

Overview: Apple’s product launch videos are iconic, and their iPhone launch videos are prime examples of how to introduce a new product with flair and precision.

Why It Works: These videos effectively showcase the product’s features and benefits, while the sleek production quality reflects the brand’s premium image.

Key Takeaways: Highlight the unique selling points of your product with high-quality visuals and clear, concise messaging.

3. Customer Testimonial Video: Slack’s “Customer Stories”

Overview: Slack’s customer testimonial videos feature real users sharing their positive experiences with the product, enhancing its credibility.

Why It Works: Authenticity is key in these videos, as they build trust by showing real customers discussing how Slack has improved their work.

Key Takeaways: Use genuine customer testimonials to build trust and provide social proof of your product’s value.

4. Corporate Social Responsibility Video: Patagonia’s “Worn Wear”

Overview: Patagonia’s “Worn Wear” video highlights the brand’s commitment to sustainability by encouraging customers to repair and reuse their gear.

Why It Works: The video effectively communicates the brand’s values and commitment to social responsibility, which resonates with environmentally-conscious consumers.

Key Takeaways: Align your corporate videos with your brand’s values and social responsibility initiatives to connect with like-minded audiences.

5. Animated Explainer Video: Dropbox’s “What is Dropbox?”

Overview: Dropbox’s animated explainer video uses simple, clear animations to explain how their product works.

Why It Works: The video breaks down complex information into easily digestible content, making it accessible to a broad audience.

Key Takeaways: Use animation to simplify complex ideas and make your content more engaging and easy to understand.

6. Employee Onboarding Video: Zappos’ “Zappos Culture”

Overview: Zappos’ employee onboarding video provides new hires with an introduction to the company’s unique culture and values.

Why It Works: The video sets the tone for what new employees can expect, fostering a sense of belonging and alignment with the company’s mission.

Key Takeaways: Create onboarding videos that reflect your company culture and help new employees feel welcome and informed.

7. Event Highlight Video: Adobe’s “Adobe MAX Recap”

Overview: Adobe’s event highlight video for their Adobe MAX conference captures the energy and key moments of the event.

Why It Works: The video effectively showcases the excitement of the event, encouraging future participation and building anticipation for upcoming events.

Key Takeaways: Capture the highlights of your events to extend their impact and create promotional content for future events.

8. Thought Leadership Video: Microsoft’s “AI for Good”

Overview: Microsoft’s thought leadership video on “AI for Good” showcases the company’s expertise and commitment to using technology for positive impact.

Why It Works: The video positions Microsoft as a leader in AI, demonstrating their thought leadership and innovation.

Key Takeaways: Use thought leadership videos to establish your brand as an authority in your industry by sharing insights and expertise.

9. Behind-the-Scenes (BTS) Video: Google’s “Inside Google’s Data Centers”

Overview: Google’s behind-the-scenes video gives viewers a rare look inside their data centers, revealing the inner workings of their technology infrastructure.

Why It Works: The transparency of the video builds trust and allows viewers to see the complexity and scale of Google’s operations.

Key Takeaways: Use behind-the-scenes videos to humanize your brand and build transparency with your audience.

10. Social Media Campaign Video: Nike’s “You Can’t Stop Us”

Overview: Nike’s “You Can’t Stop Us” social media campaign video uses split-screen editing to showcase athletes overcoming challenges.

Why It Works: The video’s powerful visuals and inspiring message made it highly shareable on social media, driving engagement and brand loyalty.

Key Takeaways: Create visually compelling and emotionally resonant social media videos to drive engagement and shareability.

Conclusion

These inspiring corporate video examples demonstrate the power of video in communicating brand values, showcasing products, and connecting with audiences. By applying the lessons learned from these successful videos, you can enhance your own corporate video strategy and achieve greater impact.